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Friend or Foe Christmas Campaign "Naughty & Nice List"
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~ 77Kids – An American Eagle Outfitters, Inc. brand. Web site: “gift shop link” with “our perfect holiday shop WITH LOVE!” on homepage. Search yielded no mention of “Christmas” anywhere on site. ~ A.C. Moore Arts and Crafts – Web site: Uses “Christmas” colors and symbols but does not acknowledge “Christmas.” Site search revealed 438 other manufacturers’ “Christmas” items but A.C. Moore does not promote “Christmas.” Circulars “One stop Holiday Decorating.” ~ Albertsons – Web site: “Make This Holiday As Big As You Want” on home page. Profits from “Christmas” colors and symbols but “Christmas” search on sight yielded no mention of “Christmas.” Circular: “Your Holiday List for Less.” ~ aerie – An American Eagle Outfitters, Inc. brand. Web site: Although used red “Christmas” color and three items tagged “Christmas,” no mention of “Christmas” anywhere on site. ~ American Eagle Outfitters, Inc. – Web site: “Christmas” totally expunged from entire site. Search yielded no “Christmas” items. ~ American Girl – Web site: “FEATURED HIGHLIGHTS Order Christmas gifts by Dec. 10 to avoid rush shipping charges” link on home page. Otherwise, holiday was everywhere with only four items that mentioned “Christmas.” ~ Athleta – A Gap, Inc. brand. Web site: No mention of “Christmas.” Gap “Go Ho Ho” TV Commercial: Lighthearted but mentions several unrelated holidays. Company does not promote “Christmas” in stores or other advertisements. ~ Banana Republic – A Gap, Inc. brand. Web site: No mention of “Christmas.” Gap “Go Ho Ho” TV Commercial: Lighthearted but mentions several unrelated holidays. Company does not promote “Christmas” in stores or other advertisements. ~ Best Buy – Web site: No “Christmas” on home page and only one link “Guaranteed Christmas Delivery.” Search revealed 3,370 non-Best Buy manufacturers' “Christmas” items. Circular advertised a Muslim holiday during Thanksgiving weekend. In Store: Happy Holiday sign and decorated tree. Mumbled “you too” response from cashier when consumer wished him “have a Merry Christmas.” ~ Bloomingdale's – Web site: “Holiday Shop” and “Shop Holiday Gifts” on home page. “Christmas” search yielded one “Merry Christmas” gift card but no other mention of “Christmas.” ~ Comp USA – Web site: “Tech Toyland.” No mention of “Christmas” except items named by manufacturers. ~ CVS – Web site: no mention of “Christmas” except for items named by manufacturers. ~ Dick’s Sporting Goods – Web site: “Holiday Shop Must Haves.” No mention of “Christmas” on web site, in circulars or in stores. ~ Disney – Shopping site: “Holiday Shop” but no mention of “Christmas. ” ~ Dunham's Sports – Web site: “Holiday” theme but no mention of “Christmas” except for items named by manufacturers. Report: store said “They are not a Christmas store.” ~ Gap – Web site: No mention of “Christmas” but “Ready for Holiday Cheer” on home page. Search revealed four non-Gap manufacturers' items that included “Christmas.” “Go Ho Ho” TV Commercial: Lighthearted but mentions several unrelated holidays. Old Navy TV Commercial “Holidays in Hoodie” also lighthearted with Supermodelquins cheering “Merry Christmas” and other Christmas symbols; however, only one out of several Gap, Inc. commercials does not equate to “Christmas” promotion. Company does not promote “Christmas” in stores or other advertisements. ~ Garmin – Web site: No mention of “Christmas” on US site. Site search revealed only the Garmin blog used the word “Christmas” on prior years' advertisements for cash and car promotions. TV Commercial: Promoted “Google Local Search” and used Christmas symbols to profit from “Christmas” but was no mention of or promotion of “Christmas.” ~ Giant Eagle Pharmacy – Web site: “Holiday Gift Giving Guide,” “Holiday Delicious” and “Holiday” everywhere. ~ J. Crew Outfitters – Web site: “Very Merry Gift Guide” but no other mention of “Christmas.” ~ Kodak – Web site: “Holiday” primary theme. Tiny banner across bottom of home page “Make Personalized Holiday Cards in Minutes” linked to “Winter Holiday Photo Cards” page in Kodak Gallery. Search revealed “Christmas” cards embedded with other unrelated holiday cards. “Christmas Gift Guide” link turned out to be a “Holiday Gift Guide” page. TV Commercial: “Holiday” theme used against background music “We Wish You a Merry Christmas!” ~ KB – Web site: “To Receive by Dec. 25 ....” but no mention of “Christmas” in their “Holiday Toy Guide” other than manufacturers’ products. ~ Land's End – Web site: “Holiday Sale ...” on home page with “Holiday Gift Shop” section. No mention of “Christmas” and “Christmas” search revealed site tagged “Christmas” but referred to most items as holiday and / or used other non–“Christmas” related descriptions. Some products used “Christmas” in the name of the manufacturers' items but Land’s End did not promote “Christmas.” ~ Lane Bryant – “Holiday Wishes.” No other mention of “Christmas.” ~ Made in Washington Stores – Web site: “Holiday Gift Baskets” and “Artisan Chocolate Holiday Sale.” Only two mentions of “Christmas” on entire site: one is hidden in SHOP BY OCCASION pull-down menu on home page and second is when page accessed. Catalog: No mention of “Christmas” but “Holiday” everywhere. ~ Office Max – Web site: No mention of “Christmas” anywhere on site. Search discovered five items where “Christmas” was replaced with “Xmas.” Printed Circulars: No mention of “Christmas.” Again, the company seeks to profit off of “Christmas” by using “Christmas” colors, symbols and elves but no mention of “Christmas” anywhere. ~ Old Navy – A Gap, Inc. brand. Web site: No mention of “Christmas.” Instead, “This Week's Holiday Deals” and “Holiday Gift Guide 2009” appears on home page. Countdown “The Holiday Shopping Season Has Officially Begun!” Search revealed no “Christmas” items. “Holidays in Hoodie” TV Commercial: Lighthearted with Supermodelquins cheering “Merry Christmas” and other Christmas symbols; however, only one out of several Gap, Inc. commercials does not equate to “Christmas” promotion. Company does not promote “Christmas” in stores or other advertisements. ~ Piperlime – A Gap, Inc. brand. Web site: No mention of “Christmas.” Search revealed “Hmmm. We couldn't find “Christmas.” Did you mean "christa”? Gap “Go Ho Ho” TV Commercial: Lighthearted but mentions several unrelated holidays. Company does not promote “Christmas” in stores or other advertisements. ~ Plow & Hearth – Web site: “New for Holiday” link. Profits from “Christmas” colors and symbols but no mention of “Christmas.” “Christmas” search yielded 135 other manufacturers' “Christmas” items but Plow & Hearth does not promote “Christmas.” Consumer canceled $200 order and requested reason “Christmas” expunged from site but company could not provide response. ~ Roaman’s – Web site: “Give, Get, Gifted.” No mention of Christmas. ~ Sprint – Web site: “Tis the season to have it all.” No mention of Christmas. ~ Staples – Web site: “Gift It For Free.” “Christmas” search found a few items named only by manufacturers. ~ World Market – Web site: “Holiday Headquarters” and “Holiday Shop.” No mention of “Christmas.”
Go to Top √ Amazon.com – Web site: “Drop by Christmas Corner” on home page. “Christmas Corner” page includes “Christmas Trees and Trimmings” section, “Christmas Lights” section, “Figurines and Christmas Villages” section, “Christmas Music” section and “Christmas” items too numerous to count! Amazon is “Christmas-friendly.” √ Barnes & Noble - Web site: “Merry Christmas” gift card and “Christmas” card links on home page. “Christmas” search revealed 27,986 distributor items. Local stores play Christian “Christmas” music. √ Bass Pro Shops – Web site: “Christmas Sale” and “Christmas Gift Ideas for All” on home page. “Christmas Lights” and “Christmas Tree” gift card. √ Bed, Bath, and Beyond – Web site: “Christmas Décor” section and “Merry Christmas” gift cards. √ Belk – Web site: “Christmas” items for sale and “Merry Christmas” gift cards. "Christmas” music plays in stores. √ Big Lots – Web site: “See All Christmas Deals.” Promotes “Christmas” trees in advertisements. √ Blain’s Farm & Fleet – Web site: “Christmas gift ideas” and “Create a Christmas wish list.” √ Boscovs.com – Web site: “Holiday Shop” with “Christmas Home” section. Gift card says “Merry Christmas.” √ Bronners CHRISTmas WONDERLAND – “World’s Largest Christmas Store” and “Enjoy Christmas all Year.” “Christmas” everywhere! √ BuyAmerican.com – Web site: “Christmas Home Décor,” “Christmas Decorations,” “Christmas Cookbooks” and “Christmas Ornaments.” “Christmas” products are called what they are. √ Cabela’s – Web site: “8Christmas” promo code for shipping. Christmas Catalog: “… Christmas Style 2008” and “Need it by Christmas?” √ Chic-fil-A – Report: Employees say “Merry Christmas” and “Christmas” music plays in stores. One song referenced "God.” √ ChristmasPlace – “Christmas” everywhere! √ ComputerGear.com – Web site: “Christmas” is sprinkled throughout the site. “Guaranteed delivery for Christmas” and “Christmas Desktop Décor Set.” √ Costco – Web site: “To Arrive in Time for Christmas” on home page. Report: “Merry Christmas from Costco!” corporate office and store greetings. Changed holiday cakes to “Merry Christmas.” √ Cracker Barrel - Web site: “Christmas” section. Stores are all about “Christmas” and “Christmas” music plays in restaurants and stores. √ Dillard’s – Circular: “Home for the Holidays” includes “Get Ready for Christmas” and “Christmas Linens and China.” Another Catalog is called “The Style of Christmas.” √ Dollar General - Web site: “Save Some Jingle this Christmas” on home page. Click on Christmas page to see “Five Weeks Until Christmas” and “Welcome to the Dollar General Christmas Solution!” Site cheerily decorated with Christmas red and green colors. Weekend sales flyers advertise many “Christmas” items. √ Dollar Tree – Web site: “Christmas Crafts,” “Christmas Cards” and “Christmas Floral.” √ Family Dollar – Web site: “Christmas Toy Book,” “Christmas Trees,” “Christmas Floral Décor” and “Christmas Lights.” √ Frontgate – Web site: “Christmas” is everywhere! “Christmas Trees,” “Ornaments and Christmas Tree Décor” and “Christmas Stockings and Tree Skirts.” Catalog reads “Christmas Perfection.” √ Garden Ridge – Web site: “Christmas Trees,” “Christmas Inflatables” and LOTS of “Christmas” decorations. √ Hallmark – Web site: “A Dog Named Christmas” Hallmark Hall of Fame movie premiere advertised on home page. “Christmas Helpful Hints to Make Your Season Jolly” page. “Christmas Keepsake Ornaments” and “Christmas Décor.” TV: “Christmas” card shown in commerical. √ Hobby Lobby – Web site: “Holiday Messages” (cards) especially geared to Christ.” “Christmas ornaments,” “Christmas bushes” and “Christmas” everything! √ Home Depot – Web site: “Christmas Decorations” on home page with “It's Beginning to Look a Lot Like Christmas section.” “Christmas Trees” and “Christmas Village.” TV Commercial: All about “Christmas.” √ HoneyBaked Ham - “Christmas” friendly. Ads: “Make it a HoneyBaked Christmas” and delightful “Have a HoneyBaked Christmas” video-card sent to consumers. √ JC Penney – Website: "Merry Christmas,” and “Feliz Navidad” gift cards. Plays Christian “Christmas” songs in stores. √ Joann Fabric and Craft Stores – Web site: “Let’s Make Christmas” section. Holiday Inspirations include “Christmas Houses,” “Christmas Trees,” “Christmas Décor” and “Christmas Garland.” √ Kay Jewelers – TV commercials say “Make it a Merry Christmas.” √ K-Mart – Web site: “Everything You Need to Make Christmas Count” on home page. “Christmas” section includes “25% off Licensed Christmas Décor.” Stores: Some “Christmas” cards printed with Bible verses and real meaning of “Christmas.” Weekend circulars advertise “Christmas Countdown.” “Christmas” layaways began in October! √ Kohl’s – Web site: “Christmas Countdown Sale” on home page. “Christmas” section along with “Christmas and Holiday” search. Many “Christmas” items and “Merry Christmas” / “Feliz Navidad” gift cards and e-cards.” “Christmas” red and green colors. Weekend circulars also advertise “Christmas Countdown Sale.” √ L.L. Bean – Web site: “Making Christmas Easier” and “Making Christmas for Over 95 Years.” Catalog: “Christmas Favorites 2008” and “Making Christmas Softer.” √ Linens ‘N Things – Web site: “Christmas Shop.” √ Lord and Taylor – Web site: “Merry Christmas” gift cards and “Christmas Tree Ornament.” √ Lowe’s – TV ads feature Christmas. Web site: “Christmas Trees,” “Christmas” lights and “Christmas” tree decorations. Ad says “Merry Christmas.” Local stores use “Christmas.” √ Macy’s – Holiday Lane section with unlimited “Christmas” items. “Merry Christmas” gift cards. √ Martha Stewart – Web site: “Christmas Workshop 2008,” “Christmas” and “Christmas Trees” sections. √ Menards – Web site: “Menards Christmas Catalog,” “Artificial Christmas Trees” and various “Christmas” items. √ Michaels – Web site: “Christmas” section and “Christmas Products” section. Circular says “Christmas Trees.” √ M&M-Mars Candies – Web site: Holiday section includes “Christmas” on mymms.com. √ Mrs. Fields Cookies - Web site is festive with “15 shopping days until Christmas” on home page and “Christmas Collection” section. √ Nordstrom - Web site: “Merry Christmas” is listed on home page and on site-wide banner, rotation story says “Merry Christmas” and “Merry Christmas” gift card. √ Old Time Pottery – Web site: “Your Largest Christmas Store” and “Christmas” is mentioned at least four times on home page. “Christmas” is everywhere throughout web site. √ Overstock.com – Web site: “Gift Finder: Christmas Gifts for ….” TV commercial includes “Christmas bows” in song. √ PetSmart – Web site: Lots of “Christmas” in the Holiday Shops. √ Pier 1 Imports – Web site: “Christmasville” section and “Welcome to Christmasville.” Store windows: “Christmas Parties” and “Christmas Décor.” √ QVC – Web site: “Countdown to Christmas,” “Christmas Shoppe,” “Christmas Toys” and “Christmas Lights.” √ Regal Boats - Report: “Merry Christmas” and “Jesus really is the reason for the season.” √ Sam’s Club – Web site: Says the number of days until “Christmas.” √ Sears – Web site: “More Values More Christmas” and “Christmas” department on home page that links to “Christmas Shop” page. TV Commercial: “Blue Christmas Sale” and “More Christmas” √ Shopko – Web site and advertising: “Celebrate Christmas,” “Fabulous Christmas,” “Cool Christmas,” “Awesome Christmas” and “Christmas Trees.” √ Smithsonian – Catalogue: “... Christmas 2008” catalog with many “Christmas” products. √ Stein Gardens & Gift - Web site: “Freshly Cut Christmas Trees” on home page. Circulars: “Life-Like Christmas Trees,” “Christmas Planter Supplies,” “Christmas Light Sets” and “Visions of Christmas.” √ Target – Web site: “Christmas Trees,” “Christmas Décor Collection” and other “Christmas” items. √ The Swiss Colony – Web site: “Christmas Village Gifts” section. “Christmas is December 25th” and “Warm their holiday spirits with special gifts from Christmas Village.” √ T.J. Maxx – Web site: “Our Christmas Spirit” and “Merry Christmas” gift cards. √ TreeClassics.com – Web site: “World’s Finest Artificial Christmas Trees.” √ Walgreens – Web site: “Christmas” on Home page. Ads: “Christmas Tree Skirts” and “Christmas Decorations.” √ Wal-Mart – Very “Christmas” friendly. Web site: “Christmas Shop Bring Joyful Entertaining Home” and “Brighten Your Christmas for Less” on home page. Christmas section includes “Christmas Shop.” Printed advertisements promote “Christmas” decorations. “Christmas” was everywhere in some stores in early November! √ Williams-Sonoma – Web site: “Christmas” section.
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